McDonald's Plans To Introduce Even Bigger Burgers In the U.S.

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McDonald's seeks to satisfy fast-food customers' need for larger, cheaper burgers.

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McDonald's executives told investors on Dec. 6 that they will serve larger burgers. The company says data and analysis reveal people desire bigger

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We listened to customers. We know they want larger, high-quality burgers that fill you up and are delivered quickly and affordably

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Sempels said McDonald's will test larger burgers in a few markets before rolling them out globally. McDonald's CEO Chris Kempczinski told CNN yesterday that the US

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"A larger burger is an opportunity in the U.S. and other markets," Kempczinski added. "Working on that. Expect that in the future."

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Kempczinski and Sempels were ambiguous regarding these larger burgers' menu debuts. Despite being larger, Kempczinski said the new burgers won't be expensive.

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"We think we're going to be able to deliver a great tasting large burger at a superior value to what [customers] can get anywhere else," Kempczinski said.

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McDonald's customers can expect exciting modifications to their burgers as they wait for these extra-large burgers. McDonald's announced in April

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Last week, McDonald's senior director of global menu strategy, Chris Young, revealed that the burgers will undergo much more alterations than expected.

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