4 Major Changes You'll See at Domino's In 2024

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Domino's proves it's America's largest fast-food business with new menu items and reward program upgrades. Big changes are coming again.

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On Dec. 8, the firm discussed its "Hungry for More" strategy, which emphasizes marketing and menu innovation, operational excellence,

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Some Domino adjustments are employee-specific, but others will improve customer service. These modifications' common theme?

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Domino's digital ordering is changing. The pizza chain is revamping its website and smartphone app to improve delivery and carryout

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ordering. Kelly Garcia, chief technology officer, said these platforms will have a modern appearance and

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feel and "romance through new visualizations and new product builder experiences to really drive that craveability."

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The chain is also simplifying digital navigation to increase product research and reduce clicks. Every part of the chain's website will load

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faster. Garcia said this new digital experience will be provided in stages starting in January. The new website should launch in Q4 2024.

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Customers can also expect more customisation during ordering. A personal pizza-ordering helper is one way it does this. This tool,

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developed with Microsoft, will employ generative AI to simplify ordering by showing customers their whole order before they place it.

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